FAQ

FAQ

What is influencer marketing?

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

Who is an influencer?

An influencer is someone who has influence over others in many aspects of everyday life. An influencer has access to their very own audience that they have worked towards building and hold a high level of trust within which they can inspire, educate, inform and sell for consumer decisions.

Why should I do influencer marketing?

Influencer marketing can be an incredibly powerful strategy for your marketing plans. Influencer Marketing allows brands to gain various benefits including growing your online community, finding and connecting with potential customers on social media, and even generating a suite of branded content to use on your own channels and marketing collateral. With the digital landscape growing rapidly every day, and increasing consumer activity being present online, influencer marketing is a tool that allows you to reach your target audience directly.

How can it help my business?

Influencer Marketing can help your business in a variety of ways! Influencer marketing allows you to essentially outsource content creation to a particular talent who can themselves shoot, style, model, edit, and advertise for you all in one. Highly efficient and cost-saving alternative in comparison to investing in executing an entire shoot campaign with a shoot team.

What kind of support does NEON Model Management provide?

NEON is the facilitator between brand and talent and we manage the entire process from start to finish for you. NEON provides support in the form of influencer suggestions that align with specific talent briefings, weekly campaign updates, content distribution and approvals, insight reporting, creating on-going ambassador relationships, and creative idea strategy and implementation.

What are the available plans?

NEON has an array of services available for brands to review – this includes content creation packages, influencer packages, influencer event packages, and social management packages.

Can a local business use influencer marketing?

A local business can definitely utilise influencer marketing. NEON can provide you with talent who have a targeted audience towards your local area – as social platforms provide insights into profiles that breakdown the audience by top countries, top cities, age and gender split. This is a fantastic tool to help determine and align our talent with your specific needs

What are the other services you provide?

NEON also has its very own dedicated Events Team that execute Influencer Events for brands. Influencer Events are an incredible platform for content creation and a way to bring your brand to life. We cover everything from styling, catering, venue, influencer attendance, gift bags, photographer and more.

NEON also runs sub-company NEON On Tour, where we take top-tier talent on intimate trips both domestic and international to bring brands cutting-edge content and event activations.

What are the available plans?

NEON has an array of services available for brands to review – this includes content creation packages, influencer packages, influencer event packages, and social management packages.