All around the world, the events industry is facing uncertain times. With the unprecedented rise of COVID-19 health concerns, events everywhere have been postponed, rescheduled, and cancelled in an attempt to stop the spread.
Coachella, undoubtedly one of the most popular music festivals in the world, announced their reschedule to October amidst COVID-19 concerns. Despite the threat of the virus, attendees were still equally as enthusiastic to go prior to the tough decision to postpone indefinitely, and are equally as excited for a rescheduled date.
Australia’s most well-known music festival, Splendour in the Grass, has also been rescheduled from July to October following government regulations limiting the number of people attending outdoor events. Splendour took to social media to announce their decision, selling the move as a once in a lifetime opportunity to experience all that Splendour has to offer but in Spring. Traditionally held during the midst of Winter, festival-goers have responded back with a positive buzz of excitement with the move bringing better weather and timing given the festival usually clashes with European summer.
While the event industry is undoubtedly experiencing difficulty and downturn, the industry is evolving to meet the unique needs of the time. The iconic Met Gala, impossible to recreate to its fullest, was reworked into a YouTube livestream. “A Moment With the Met” hosted by Vogue to pay tribute to the iconic evening by revisiting some of the most iconic looks and moments as well as special performances by Florence and the Machine and Virgil Abloh. Many Twitter users were also enthusiastic to join, taking part by recreating and reposting some of their favourite looks by sharing content of moodboards, illustrations, and images using #HFMetGala2020 and #MetGalaChallenge. It’s clear that there is a strong absence of the joy and excitement events bring. As a result, the events industry is evolving to virtually bring the same joy these experiences provide from the comfort of their own home as best as possible.
Despite the current apprehension, humans are still enthusiastic to attend events once everything passes. This should come as no shock given human interaction and entertainment is a vital aspect in human experience. Especially after such restrictions, we can undoubtedly expect the demand for events to boom.