In light of the current Coronavirus pandemic and the restrictions made by the government, brands are facing uncertainty with concerns on how to keep moving forward during this difficult time. There is no doubt that the global impacts will take time to pass, however this is the time for businesses to strategise, refresh, and utilise their creativity.
A recent survey from Influence Central has indicated that influencers are succeeding as sources of support and information during the COVID crisis facing the world today. Listed below are some statistics that highlight the importance of influencer marketing and the benefits that influencers offer during a time like this:
- “36% of influencers are seeing a significant increase in impressions and engagement within their Instagram audiences. While the survey is US based, influencers are a uniquely global community and the Australian figures would align”. Influencers are appearing to be more authentic to their audience, sharing a common experience with millions of followers who look up to them.
- “87% of influencer respondents are buying more online and talking about it with their communities daily”. There is a deep trust that is being built through the COVID isolation period between influencers and their communities which marketers and brands must acknowledge.
- “70% of the influencers’ audiences are turning to them for guidance during the crisis”. Influencers are covering content of isolation, their new “stay-home” routines, and their online ordering purchases daily which can act as a great benefit for brands to be involved in influencers daily schedules.
The social media community is spending even more time online, and influencers can become a way for brands to get through COVID-19, re-cover, and come out the other side even stronger.
Check out our influencers creating content for brand from home!