NEON is very excited to announce the launch of our new Curve Model Segment, which will be an addition to the already 170 Traditional Models and Influencer Models we represent. NEON is especially motivated to launch this segment in order to provide a constructive, supportive and safe environment for models as we seek to embrace all women and men as they come. We believe it is important to reflect the growing diversity in the fashion industry, and are excited to support this change by encouraging brands to represent the diverse nature of consumers within their campaigns.
For this launch, NEON has collaborated with Boohoo on our Curve campaign shoot, featuring a diverse range of our models, as well as an Event, with both being established around our campaign slogan #NEONBeYou – which seeks to celebrate both our new Curve Model segment, as well as the growing diversity within NEON as a whole.
We believe a collaboration with Boohoo is ideal for this launch due to their efforts to pave the way for diversity, empowering both men and women of all sizes and walks of life to feel comfortable within their own skin, and providing inclusive fashionable clothing for everyone. Both NEON and Boohoo reflect similar beliefs, making this the perfect fit for a collaboration.
See our new Curve Models here, and check out the photos from our #NEONBeYou Campaign shoot below!
For more information and model bookings please contact: